Fostering your team’s identity by Tom Banister-Fletcher

After defining what you want your team identity to be, you need your team to live and breathe its new identity. Fostering your team's identity has a range of benefits including resilience and performance, so it is well worth your time to invest heavily in your team's identity both on and off the pitch.

Tom Banister-Fletcher

Fostering your team’s identity The previous articles have discussed the characteristics of an effective leader and how to create a coherent identity for your team. It’s probably taken some effort to get to this point, but this is where it […]