Fostering your team’s identity by Tom Banister-Fletcher

After defining what you want your team identity to be, you need your team to live and breathe its new identity. Fostering your team's identity has a range of benefits including resilience and performance, so it is well worth your time to invest heavily in your team's identity both on and off the pitch.

Fostering your team’s identity The previous articles have discussed the characteristics of an effective leader and how to create a coherent identity for your team. It’s probably taken some effort to get to this point, but this is where it […]

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